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If you're looking for free advertising, submit your site to search engines, directories, talk about your company, your web site, your products ... on forums, you will get free traffic & better ranking.
On the other side there are thousands of paid advertising sites,
The major ones :
- Google Ad words
- Yahoo Search Marketing
- MSN AdCenter
- Ad Brite
The others :
- BidVertiser
- Clicksor
- Chitika
- Kontera
- Shark Ad Network
- AVN Ads
- Etology
- Zanox
- ..........
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